How to Cultivate Effective Business Partnerships

This episode features an interview with Mark Hall, a business leader at Google. He manages partnerships with startups and venture capital firms. Mark is also a contributor to Forbes on the topics of tech, leadership, and venture capital. We talk with Mark about cultivating effective partnerships, shepherding new businesses into being, and leveraging Google’s resources to ensure their success.

3 Takeaways:

• Building partnerships means investing more time in relationships and working in a less transactional way.
• Providing a great customer experience can sometimes be as simple as putting in the effort to engage with the customer.
• In a partnership, mirroring your partner’s successful work style drives productivity and progress.

Key Quotes:

• “Every organization, regardless of whether you’re in the venture space, whether you’re a B2B or consumer company, you have to prioritize customer experience because it becomes the lifeblood of your success.”
• “In the partnership space, they take a long-term view–that time horizon in terms of how you look at the value of that relationship. I think that’s the biggest delineation between a successful partnership versus unsuccessful.”
• “Prioritize relationships. Periods of give and take on both sides is a natural order of that process and embracing that is key. If you have a dynamic relationship, it allows you to ensure that there’s that back and forth and continued building and strengthening.”

Links:

Mark Hall’s LinkedIn

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This episode is brought to you by IBM. If you are responsible for Customer Experience, they’ve created a White Paper just for you. In the CX North Star Report, you can learn more about how to activate your CX vision. Download it here.