Driving The Music Business Forward

Joey discusses working for the largest producer of live events in the world, how he handles working with high profile clients, and more.
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Joey Scoleri is currently Head of Industry Relations for Live Nation Canada. He creates marketing strategies which promote and co-brand superstar artists along with newer talents to connect directly to fans through Live Nation’s vast array of direct and partner fan connection channels. Joey has worked on tours with U2, Jay Z, Madonna, Coldplay, Aerosmith, The Weekend, One Direction and many more. Prior to this Joey spent 12 years at The Disney Music Group working with artists such as Queen, Jonas Brothers, Miley Cyrus, Hilary Duff, Rascal Flatts and more in his capacity as VP of promotion and sports marketing. Joey also worked at Elektra Records and steered campaigns from artists including Metallica, AC/DC and Motley Crue. Before moving into the management side of the music business he spent 10 + years as “Joey Vendetta” at Q107 Radio in Toronto as Program Director, Afternoon Drive Host and as a National Television Personality for many years.

Live Nation’s Head of Industry Relations, Joey Scoleri, joins this episode of The Customer Experience Show to discuss working for the largest producer of live events in the world, how he handles working with high-profile clients, and more.

3 Takeaways:

  • Rejection is something that happens to everyone, and it’s okay. Those who can accept rejection, learn from it, and move on are more likely to succeed.
  • Don’t forget to be happy. Everyone wants to be successful in their job, but in reality, being happy is the definition of success.
  • When you talk to a customer or a client like they are a real person, you gain their attention and their trust. Let business relationships transcend the purely practical.

Key Quotes:

  • “There are so many things that go into putting on an event of any sort, not just concerts, whether it’s insurance, whether it’s liability, whether it’s logistics, whether it’s the security that no one ever thinks about it, they just come to the event and not that they think it just magically appeared, but at times it seems like it just magically appeared, but make no mistake, there is a ton of work that goes into it.”
  • “The [customer] asks you the question what’s going on because you’ve said to them, I’m not having a great day. So now you’ve basically made yourself vulnerable. That’s authentic. Now, all of a sudden, in a matter of 15 seconds, my bond with you was strengthened exponentially.”
  • “The more you meet people and the more you treat them just like people and the more you cheat, look at them to see who they are, the more real and rewarding that interaction can be.”


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